Regarding Netflix, if they gave away all their content for free. At some point people would want more, and then they can raise money on the promise (and delivery) of new content based on prior works. As long as people pay the right person, they can expect to get more. Perhaps an NFT can facilitate this. Some people will free-ride and lurk, but so what?!

https://www.weargustin.com/store - they presell all their clothes before production. That should be adapted to content.

https://wikipedia.org/wiki/PledgeMusic - it died in 2019 - perhaps it could be recreated around crypto and NFTs.