Yes, but if it's also less personally targeted (like, for example, focusing on fitting in with the subject of the site/post you're currently reading instead), then the influence will be lessened. We would be going back more towards trade magazine ads, which isn't such a bad thing in comparison.

That sounds more like a stance against marketing in general, which I’d say is a bit out of scope here, and likely a minority stance.

Not really. I am all for opt-in advertising.

What we normally have is ads by default, that you can not even opt-out of.