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> What's your view on how this proposal compares to Apple's PCM? Why is Apple building a similar way for 3rd parties to reliably track users if this is overall harmful for users?

It's always tricky to talk about Apple's positions on privacy. In some areas they are very good, but in some areas they are very good at appearing to be very good. I think that Apple itself wants to be able to do some level of attribution on the web. I think that Apple is under a lot more stress from regulators than Mozilla is. Obviously Apple has an inherent interest in making it look like that's not the case and that they're just solely on the side of privacy.

I also think your concern about Apple/Google privileging their own platforms is completely accurate. However, I don't think that the solution to that is to make privacy worse in other areas, I would rather see Apple/Google hold themselves to the same standards that they hold other companies.

In short, I'm not angry at Apple for the changes it's making because they hurt Facebook, I'm angry at Apple for either ignoring those changes itself or making sure that those changes don't apply to parts of iOS and the web that are important to Apple. This has come up a couple of times with iOS; it's good that 3rd-party apps have more restrictions on tracking, I wish the built-in apps were the same.



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