Mozilla's proposal here is for conversion tracking ("how do you figure out whether your ads are working?"). It is an alternative to proposals by Apple (https://webkit.org/blog/11529/introducing-private-click-meas...) and Google (https://github.com/WICG/conversion-measurement-api)
(Disclosure: I work on ads at Google, speaking only for myself)
Mozilla's proposal here is for conversion tracking ("how do you figure out whether your ads are working?"). It is an alternative to proposals by Apple (https://webkit.org/blog/11529/introducing-private-click-meas...) and Google (https://github.com/WICG/conversion-measurement-api)
(Disclosure: I work on ads at Google, speaking only for myself)