I'm talking about advertising in general, you specifically focused on online advertising - which I agree that it's so blatant and obnoxious.
> In other words, there's indeed a tolerance point for most people for advertising, the online ad market however definitely crossed the line for a lot of people.
I would further hypothesize that the number is broadly near 0 for any broadcast, propaganda-based advertising - TV, billboards, etc. I just don't have the ability to block those.
The kind of advertising people will readily tolerate is the kind you expose yourself to. E.g. Seeing a sign in a store window or a flyer for a show on a community bulletin board and going to look at it.
I enjoy seeing good ads between TV program, it's often entertaining and better then complete silence when you pause something to go grab something to eat or go to toilet or read some hacker news
People tolerate it until they know they have an option.