This is just wrong. I would question if you ever went on Myspace.
Facebook figured out that using your real full name in an electronic social network had huge advantages in terms of connecting your real world social network.
They killed Myspace because of the network effect the above had when people started finding their friends from high school easily online. Early on I think you even had to join a network specifically for your high school so everyone had their first and last names along with their labeling for their high school.
It sounds stupid and obvious now but before Facebook the average person didn't broadcast their first and last name on the internet.
Facebook figured out that using your real full name in an electronic social network had huge advantages in terms of connecting your real world social network.
They killed Myspace because of the network effect the above had when people started finding their friends from high school easily online. Early on I think you even had to join a network specifically for your high school so everyone had their first and last names along with their labeling for their high school.
It sounds stupid and obvious now but before Facebook the average person didn't broadcast their first and last name on the internet.