I'm not sure this is right. I think the problem with Facebook is that long ago it shifted to a content graph in terms of use. I have less than 60 people friended because I limit it to people I actually know and want to know what they're up to, and by and large they're people that aren't constantly sharing memes, videos, or other crap. Of course, this means that I can check it out once a week and that's enough to keep up with everything, which doesn't make Facebook money.
I believe the reason Instagram, Snapchat, and now TikTok grew the way they did was because the parents weren't on those apps. Even now we see that young people migrate to other platforms as their parents start paying attention to the current one.
Depends on whether you’re focused on immediate sales or building long-term brand image. The old person may only have one car purchase left in their lifetime; the 14-year-old could have six or more.
These decision makers can be way tougher and more expensive to convince.
I don’t want to buy the next card game booster pack in any way or form. I don’t care about theme parks I’ve never heard of, or the new game that lets me save a half naked hottie. And for that matter I also won’t change for a new car insurance.
Now, someone in my life pushing for the formers might force my hand.
Ads targeting kids and teens actually tend to do very well. There's an entire side of youtube where kids review their new (sponsored) toys. Parents get immensely pressured when they feel their kids are getting left out.
I believe the reason Instagram, Snapchat, and now TikTok grew the way they did was because the parents weren't on those apps. Even now we see that young people migrate to other platforms as their parents start paying attention to the current one.