I don't think any of the serious complains about the letter had to do with the new name or the tone in which it was delivered. I don't think anyone would cancel their service over the name Qwikster or because the CEO is a jerk.
The real complaints dealt with the separation of the services and thus the separations of the ratings system and of queue management. This letter does not address either of those issues, and thus would fix nothing.
> Members can log into both sites using the same login. This will allow streaming-only members to add DVD by mail, and DVD-only members to upgrade to streaming, at any time. The websites, however, will remain separate, so that we can start giving these different worlds the unique attention they deserve.
The real complaints dealt with the separation of the services and thus the separations of the ratings system and of queue management. This letter does not address either of those issues, and thus would fix nothing.