If the product already has millions of users who need no training or coaching to get using it, the "Good UX" is already there.

> Are you implying that NYT should have just copied it, rather than rewarding the creator?

I am not implying anything. I am stating that the only thing that the NYT (or anyone else really) would be interested in buying from wordle is the user base, they made an investment and they will look for ways to get their money back.

Everything else is easy to replicate. It's hard to think of a way where they can get their money back that doesn't destroy or puts a limit on the things that make it so appealing to people.

If you think that any corporation has any interest of giving away millions of dollars to someone as "reward", I have a bridge to sell you.