Wordle is basically the 2022 Flappy Bird. It isn't particularly fun or challenging, but there's a weird social experience behind it. That fades fast, and I would say is already fading rapidly. If he got a lucrative exit strategy, good for him (though it makes all of the moralizing around clones pretty nonsensical).
It's like adding truffle shavings and gold flakes to a hot dog. It misses the reason people love the hot dog.