Just like we recognized tabloids for what they were, we need to recognize social media for being the same phenomenon disguised in a "grassroots" cloak (i.e. crowdsourced tabloids)
There is nothing organic about the speech that happens on YouTube. Veritasium explains the shift that happened when youtube switched to an algorithmic model from the subscriber model: https://www.youtube.com/watch?v=fHsa9DqmId8 - you need to carefully manipulate people to click your thumbnail based on the picture and the video title.
Making outrageous but believable shit up to sensationalize your content is a well known tactic of tabloids (which does continue today to some extent). YouTube and other social media incentivise exactly that.
There is nothing organic about the speech that happens on YouTube. Veritasium explains the shift that happened when youtube switched to an algorithmic model from the subscriber model: https://www.youtube.com/watch?v=fHsa9DqmId8 - you need to carefully manipulate people to click your thumbnail based on the picture and the video title.
Making outrageous but believable shit up to sensationalize your content is a well known tactic of tabloids (which does continue today to some extent). YouTube and other social media incentivise exactly that.