Joe is a talkshow host. Not part of the press but his guests make the news other stations report on. He is letterman or Tom Green. Are they some form media.. sure.
If you changed the all encompassing word media to press the difference is clear
Joe Rogan has a huge viewership. Him being a "talkshow host" is side-stepping the issue.
I'm sure Tucker Carlson ( who Joe Rogan DWARFS in terms of audience ) would also describe himself as a "talkshow host" ( legally he has to, since his show is for "entertainment value" only. )
If you changed the all encompassing word media to press the difference is clear