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Aren't shirts in that range having diminshing returns? like couldn't get a $100 shirt that covers most of the benefits? there has to be a optimal local maximum there right?



Not if you’re in sales, I’d guess. It almost literally tells your target C-suite that you’re cut from the same cloth and to ignore the bleating of underlings. It’s a peripheral cue calibrated to increase bonding and trust. “These are my people. I’m safe with them.”


I guess it's sortof like going into a "hackers" convention and seeing people typing on a 3$ Dell keyboard. Those are not our people. However, the guys in the corner with DasKeyboard or Happy Hacking Keyboard; those ARE our people.




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