Wow, sounds like a huge missed opportunity! If so many people were willing to pay a premium price for a device primarily because of how easy it was to customize, then perhaps it should be marketed that way in the first place.

Hardware vendor lock-in subscriptions may seem to the corporate world like a big win on paper, but how many customers are they losing who are willing to pay for a very premium product that they get full control over? (looking at you peloton)