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What's their incentive to do that when they could come in with a different lock-in now that it's been proven to be profitable to do so by JD?

> I can't see the brand loyalty to Deere lasting too much longer

Here's an anecdote: if I go into Fleet Farm or Tractor Supply (farm supply stores), I see John Deere toy tractors, in fact my son has one: they're very well built. I don't think I've ever seen any other brand of toy tractor. That alone says a lot.



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