Speaking of global, I have noticed that Netflix is one of the few who offers a variety of non-English/American targeted shows. There are quite a few Indian, Mandarin and Latino focused programs in their lineup, which I haven't seen on the other channels (except for HBO en Español).
Could it be that Netflix has seen that they can't compete in a crowded market with "the big boys" (though their bank share might disagree) and they're making the prudent, global market move? (I'm totally speculating and genuinely looking for an answer. Global enterprise is so far from my field)
Actually most countries mandate a % of local content from Netflix. So they sponsor, buy, produce shows for that country and make it available to the world to expend the catalogue. That is quite nice for smaller director/producer to get access to a global crowd.
I remember a local movie (1) that became, almost over night, the most watched movie in Quebec's history with more than 21M viewer. Quebec population is ~8M.
Yeah, they didn't come up with that on their own. But if others who I'd suppose will have to deal with the same regulations fail to make the best of it (e.g. if those others just check the boxes with some clever accounting tricks) it can very much become a unique brand feature. "Stuff that picks up unique qualities of country x fiction while pulling it up from the usual country x provinciality to global standards" can be a very powerful formula.
Yeah, it's pretty intentional. IIRC they set a few strategic international markets where they want to be the best content producer. They've been quite successful in that: Lupin (France), Dark (Germany), Money Heist and Elite (Spain); Kingdom and Squid Game (South Korea).
Also there’s a massive blob of Mandarin shows, especially in the Wuxia and Xianxia genres that appeals to both people with a Chinese background and some niche fandoms of those genres.
Almost all of my home screen in Netflix is foreign language shows because that’s what’s good on Netflix.
Could it be that Netflix has seen that they can't compete in a crowded market with "the big boys" (though their bank share might disagree) and they're making the prudent, global market move? (I'm totally speculating and genuinely looking for an answer. Global enterprise is so far from my field)
EDIT: grammar