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In India, bing is bing, subway is subway and coca cola is coca cola. Irrespective of that Google has around 89% market share. Considering other search engines, bing would have as much market share as in China. Coca Cola and its Indian counterpart(Thums-up) have around 20% market share. Subway is as popular and though I dont have the numbers based on a cursory search, I am sure the numbers are again comparable.

The argument in the article doesnt hold. These companies/products have succeeded/failed not because of their name but because they were good.

Speaking of names, IPad was probably not the best chosen name. It hasn't stopped it from being a success.



India speaks mostly Indo-European languages.

Chinese is a Sino-Tibetian language and much different. Most Chinese would have a hard time remembering Western names, let alone pronouncing them.


Not really relevant. English is much more pervasive in India (it's one of India's national languages!) than in China, despite English being one of the most-learned foreign languages there.

Subjectively, there's also a greater sense of nationalism in China. They want things "their way" to a certain extent. India seems to lack this (at least to a degree), possibly due to former British rule, or current relations with the US and the rest of the West. Compared to China, India is a ridiculously open society. The Chinese are much less exposed to Western influences.




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