Given the multiple 'X lives matter' references I think this response is probably more loaded than the question could ever have been.
The thing with COVID is that it's a contagious and deadly disease. The thing with smoking, fizzy drinks and junk food is that they're not contagious and deadly diseases, they're lifestyle choices.
I'm not an american, and I don't really care about your internal issues. Our phrase is "vsako zivljenje steje", which is literally translated to "every life counts", but "matters" makes more sense in this context.
The thing with COVID is that it's a contagious and deadly disease. The thing with smoking, fizzy drinks and junk food is that they're not contagious and deadly diseases, they're lifestyle choices.
You can't compare them like-for-like.