> There will always be some users for technologies like web3, but until you can clearly demonstrate to that woman that this new technology has value and is easier to use than the status quo, you're never going to get mass adoption.

I think this isn't true. A large part of getting people to use something is often not ease of use, but momentum and popularity. Ease of use plays a large role but by itself, it doesn't explain the entire variance of why some technology reaches mass adoption or becomes the most popular.