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To me the key difference is in the way the propaganda is done.

Pro-CCP people are posting comments on the Internet to try to convince western people.

Pro-Russia people are paying celebrities of western countries to promote their culture, they are also creating news networks in the west to do the same.

USA is using the global western culture (Hollywood, singers...) to promote their agenda.

Since we're talking about torture, in the last two decades, the USA produced dozen of films or TV shows where torture is depicted as a necessary evil for the good guy to win over the bad guys. Just look at Jack Bauer. They don't need to go an Twitter saying "no, that's not what happens, we're the good guys, see...", because in the mind of (almost) everyone, it's already accepted, since they saw a good guy doing it in a movie.

The propaganda machine from CCP is just not as evolved as the USA's, they are trying to catch up. But all in all, it's a same. It's just more obvious for the CCP guys because they haven't the right tools yet. But given how they are investing in cultural services, I'm sure they will soon be better at it and we won't have those kind of discussion anymore. It will not be "propaganda", but just people arguing against each other on topics on which their favorite state has different opinion.



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