I'm a millenial, what is an identity condiment? I googled it and all I got were a bunch of opinion piece articles written within a few days of eachother in 2018 saying they're the new way millenials are bad.
I'm 51 today and I have no idea what an "identity condiment" is either.
I suspect "scriptum wankery". That's where you splurge any old cobblers on a page and dress it up as journalism. I have just made that up and probably got the Latin bit wrong. However it does have a ring to it 8)