I despise the trend of having "hot" mean "mild", "very hot" mean "mildly hot", etc. Possibly the most ridiculous is Sabra hummus where the Supremely Spicy flavor is less spicy than the jalapeño flavor. Hats off to Cheetos for having possibly the most mainstream product of all but still managing to put actual heat in their "Exxxtra Flamin' Hot" version.
At least in NYC most immigrant establishments will serve you "white people hot" if you don't ask for "regular hot". Saying this as a white Polish, it took me a while after moving there to realize that I was being served a "white people hot" hot, and also that apparently Poles love their food way hotter than other (most?) European nations. That's even more interesting if you consider our otherwise fairly bland national cuisine. It's rather unusual for a Pole to avoid spicy food at all – if someone does, it is a notable exception.
Once I learned it, I would place my orders saying:
"– Yes, hot please. Your hot, not mine."
As for spicy snacks, nothing can beat Takis Fuego! :)
