Exxon’s ad in The Daily used a common climate misinformation technique called “paltering.” No individual sentence was 100 percent false, but together they created a misleading impression of the company and its climate efforts. If the Times’ fact-checks are only legal in nature, paltering would easily and always slip through. Oil companies would always be able to pay the Times to misrepresent themselves.
Here it is in context:
Exxon’s ad in The Daily used a common climate misinformation technique called “paltering.” No individual sentence was 100 percent false, but together they created a misleading impression of the company and its climate efforts. If the Times’ fact-checks are only legal in nature, paltering would easily and always slip through. Oil companies would always be able to pay the Times to misrepresent themselves.