So much of the current economy derives benefit from captive customers who are charged ridiculous fees because they have no other place to go (think drinks at a movie theater or baggage fees on an airline, but there are many versions of the captive-customer squeeze), use extortion-type tactics to retain customers (you lose functionality of the product you've "bought" if you leave or otherwise lock you into their product making it painful to leave), or otherwise strong-arm their customers from leaving once they have them on board (high termination fees, impossible cancellation methods, threatening collections if you do a chargeback).
Many SaaS compaines even do this -- luring their customers in with low or even free offerings and then turning off those free or low priced offerings to force their users into higher paying brackets without providing any additional functionality. Pipedrive just announced that they are sunsetting their popular Esssentials plan for no really good reason than to squeeze their customers into a higher plan. I have had other companies decide to arbitrarily double or even quadruple the price of their offering for the same features because they can't find any other way to generate more revenues and probably didn't have the right price to begin with if it can't sustain their business.
Are these products good? Yeah they're decent enough. But these tactics say more about trying to squeeze every nickel not only out of those who would otherwise want to leave, but even those who would like to stay.
Many SaaS compaines even do this -- luring their customers in with low or even free offerings and then turning off those free or low priced offerings to force their users into higher paying brackets without providing any additional functionality. Pipedrive just announced that they are sunsetting their popular Esssentials plan for no really good reason than to squeeze their customers into a higher plan. I have had other companies decide to arbitrarily double or even quadruple the price of their offering for the same features because they can't find any other way to generate more revenues and probably didn't have the right price to begin with if it can't sustain their business.
Are these products good? Yeah they're decent enough. But these tactics say more about trying to squeeze every nickel not only out of those who would otherwise want to leave, but even those who would like to stay.