VSCode, XCode, VS Community, Android Studio aren't free beer as such, the salaries of the teams come from Apple hardware, Windows and Azure licenses, Google Cloud and 30% app store,...
Thanks for pointing that out, because it was not on the linked page nor on the main page. They do a good job of never mentioning it anywhere on the main pages. (I suspect that's intentional. It's always one extra click hidden--It's buried under the Community tab which then has a Download tab. Or it's under the Try Ada now which then gives you a GNAT Community Download button.)
The lack of transparent pricing is still an issue, though.
Can you say "More Money Than Brains ^W^W^W^W Enterprise Only Need Apply" any more strongly?
The worst part? This probably isn't more than $1K per seat. If so, just put "1K per seat" on the price and let people buy the thing.
And, if it is more than 1K per seat in this day and age, well, you have a nice answer for why nobody uses Ada.