I don't know if there's much opportunity in terms of creating useful content that's ranked well by Google. I agree there's an opportunity to build better content, but I don't think Google will work as the main source of discovery.
I run into the issue most when I'm searching for solutions to tech problems. A good example would be to search for instructions on how to upload PSTs to MS365 or how to perform a server to server IMAP sync when migrating from a legacy mail provider to MS365.
You'll find a ton of "blogs" that claim to have instructions, but usually the instructions suck and the entire point of the blog is to sell 3rd party software that does the same thing as Microsoft's built in tooling.
I run into the issue most when I'm searching for solutions to tech problems. A good example would be to search for instructions on how to upload PSTs to MS365 or how to perform a server to server IMAP sync when migrating from a legacy mail provider to MS365.
You'll find a ton of "blogs" that claim to have instructions, but usually the instructions suck and the entire point of the blog is to sell 3rd party software that does the same thing as Microsoft's built in tooling.