I like your point about reducing consolidation to increase variety in control and management. It’s an interesting point, but I’m not sure there’s any actual law they are breaking by just owning and running multiple businesses. I would have thought legally speaking they would need to perform some form of market abuse to justify enforcement. Yes there have been abuses and they should be held to account, but we have laws fur that already and breaking up companies doesn’t do anything to stop such abuses. Google and Facebook are separate businesses and the still colluded. It’s the abuse that’s illegal in such cases, not the ownership structure.

I dint see how you can split off Google search from advertising things. Would you split up a newspaper and the business function that sells ad space on it? How? I suppose ads do make it less useful, but honestly it’s still the best by far, even if some others are now mostly good enough.

I’m with you on preventing the buying and elimination of competitors, but there are already mechanisms to do that. All acquisitions have to go through regulatory review.