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I don't think it is a good idea to go after TikTok. TikTok is a massive waste of cash without any viable way to profits and under a constant threat of being banned by US or China authorities. And already banned in India.

By the way, a hefty portion of that cash was pocketed by Facebook and Instagram.

Facebook's deathbed is gold laden. Ads targeted to 45+ users are 2-3 times more expensive than ads for 16-25. By the way, ads targeted to 30+ women (hello, Instagram!) are even more expensive.



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