Back in the early 90s (late 80s?) Ford published a lame video game promoting (I think) the Mustang. It had a minimal feature walkthrough (now featuring 6 speakers!), terrible graphics, and a very limited driving simulator that was about as exciting as watching paint dry. The Metaverse version would no doubt look a lot better, but it'd be no more real than Ford's early attempt. Maybe as adware it'd be functional at selling some units, but only with people who were already invested enough in Ford to be able to engage with their ad.

I'm also reminded of the US military's funding of FPS games like America's Army (and at least involvement in Call of Duty) as recruiting tools.