Now that I'm reading the rest of it, I see his point and he's not stupid. But yes, it does matter who runs it and how it looks and no, second life isn't the fuckin metaverse although it was a really, really nice attempt that he dismisses out of hand as being 'centralized'. Well guess what's centralized now? No, most people don't get a vastly wider experience because the web is so much more than a central 'verse these days. The problem is that the vision they're all locked into is so petty, generic, short sighted and dull.