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Marketing/PR depts never see it that way. They open up new tickets, and that's the metric they care about. Not justifying it, but marketing depts rarely get it right.


Marketing of Facebook was of no use when Facebook was laying flat not so long ago. It shows which department should really have a definitive voice in product metrics.


> marketing depts rarely get it right.

Depends on whether you feel selling people stuff they don’t need is ‘not right’.




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