For me, think about that memory bandwidth. No other CPU comes even close. A Ryzen 5950X can only transfer about 43GB/s. This thing promises 400GB/s on the highest-end model.
As always, though, the integrated graphics thing is a mixed blessing. 0-copy and shared memory and all of that, but now the GPU cores are fighting for the same memory. If you are really using the many displays that they featured, just servicing and reading the framebuffers must be...notable.
A high end graphics card from nvidia these days has 1000GB/s all to itself, not in competition with the CPUs. If these GPUs are really as high of performance as claimed, there may be situations where one subsystem or the other is starved.
No consumer CPU comes close. Just saw an article about the next-gen Xeon's with HBM though that blows even this away (1.8TB/s theoretically), but what else would one expect from enterprise systems. Getting pretty damn excited about all the CPU manufacturers finally getting their asses into gear innovation-wise after what feels like a ridiculously long period of piss-warm "innovation".