It's just obnoxious because we hear about it when Firefox releases a minor update with a new version number. Did you hear a fanfare about Chrome 12 or 13? No.
It will take a while for the press to get used to the new Firefox release cycle, but by next year it will be treated just like Chrome. Mozilla has already stopped using version numbers in release announcements: https://blog.mozilla.com/blog/2011/06/21/mozilla-delivers-ne...
There's no fanfare. Firefox released a new version as it does every 6 weeks and people are happy because there's a better, faster firefox. The same thing happens with chrome.
