The clip [1] was kind of gross. Shatner is standing there, trying to make a thoughtful, serious, genuine statement about his feelings, and Bezos is repeatedly turning his head away, looking at everything else, like a kid distracted by an iPad. The champaign popping and the women in the big sunglasses yelling "wooooooo" like they're at a dance club was just icing on the cake. Finally, after all the horseplay was done, he turned back and gave the guy a chance to articulate.
to me, it seems like bezos did exactly the right thing. he got the champagne out the way, then listened to what shatner had to say. and then, when shatner got overwhelmed by emotions, bezos took off his sunglasses and hugged shatner, which was a really touching moment. it's really hard to listen to someone monologuing and not interrupt or distract them, probably more so if you're like bezos and used to being the centre of attention, but he does it and let's shatner have his say. good for both of them!
1: https://www.youtube.com/watch?v=NSNXBvpLb9o