Annoyingly I feel like it's true. Personally I never had anything strongly against online advertising - there are tons of website and blogs where you can see that people have poured their hearts and souls into their work and the only thing they get in return are a few peanuts from ads. There's the case for trackers and cookies and whatnot but let's be realistic-the analysis and processing is done by a server in the dark corner of a datacenter, not an evil mastermind going through every website I've visited: no one is that interested in me or anyone else for that matter. Frankly I'd be flattered if someone showed that much interest into me but no... But at some point the over-saturation and overpopulation of certain species will cause cataclysms and I feel like we are close. While I stay away from all social media(I'm sure it's a similar story there), the thing that crossed my line was Google and more specifically Youtube. You open up a video, at which point you are already forced through two ads, one of which is unskippable, then you get to the "sponsored message" then another two ads if the video is slightly longer. If I wanted to watch TV, I'd watch TV. And this is what ultimately pushed me over the edge: Brave browser ftw and the hell with all that. And I see more and more people going that way for similar purposes. It's a question of time before enough people have had enough and ads become a financial burden to those who advertise online.