First, it's a misdirection. It's a bargain with the social far-left in an attempt to reduce the power of the economic far-left given that those two groups overlap so much. We will go along with your culture war because it's the cheapest alternative available to us.
Second, it's the first-mover problem and a coordination problem. Nobody's brand wants to be singled out by a social media mob. Being around the 5th percentile makes you a target. So everyone tries to be around the median. The median keeps shifting up and up, as the people in the 5th percentile keep re-upping the ante as they chase the ever-increasing median. It's just a consequence of social media mobs targeting the bottom percentiles for brand damage. Their only other option is to regime shift into full blown anti-woke, which simply isn't viable for many companies. If all companies simultaneously shifted downwards (by becoming not-woke), there wouldn't be a problem, but that coordination can't happen with heterogeneous entities.
First, it's a misdirection. It's a bargain with the social far-left in an attempt to reduce the power of the economic far-left given that those two groups overlap so much. We will go along with your culture war because it's the cheapest alternative available to us.
Second, it's the first-mover problem and a coordination problem. Nobody's brand wants to be singled out by a social media mob. Being around the 5th percentile makes you a target. So everyone tries to be around the median. The median keeps shifting up and up, as the people in the 5th percentile keep re-upping the ante as they chase the ever-increasing median. It's just a consequence of social media mobs targeting the bottom percentiles for brand damage. Their only other option is to regime shift into full blown anti-woke, which simply isn't viable for many companies. If all companies simultaneously shifted downwards (by becoming not-woke), there wouldn't be a problem, but that coordination can't happen with heterogeneous entities.