Nah, the Pathetic appeal is easy. It isn't sustainable, but the simplest form of Pathos is "Hey, fuck THOSE guys, right? You're better than they are, you're special! Git 'em!", and we're practically swimming in it right now.
I don't know. Ostensibly it looks like pathos is easy right now. Politics seems super intense right now, but it also seems super fake. Mostly I think shows of pathos are fake right now. Getting people to actually do things and act seems like the hardest thing right now. Posting on social media doesn't count.