Oh, totally agree, just because we can stream and display the content in HDR, it doesn't mean that the production was really worth it. However, content quality in HDR just increases every day, there is so much competition for great content right now that we will just see more great things. Even normal user generated content can now be created with the iphone and dolby vision, which is really crazy and cool. I think we are just at the beginning, maybe HDR will be the standard in a few years from now