It's like Show HN and Reddit combined. Comments and upvotes on brand new products and services.
For founders/makers, it's obviously a great source of traffic, leads, and exposure for your product.
For users, it's more about being in on the ground floor with a hot new product. Sometimes that means getting an exclusive deal or free features. Other times it's just the exclusivity of being one of the first customers for something that may be very big one day (think lower user IDs on Twitter or GitHub, for instance).
I think a lot of people like playing with new toys, and PH is a good way to do that without having to spend actual money buying something new to play with. I think it fits in the same niche as those that watch unboxing videos. It's fun to play with new stuff.
This comment made me realise how little software I actually buy. My most recent software purchase was a password manager subscription, a year ago. Otherwise I use the free version of tools and the G Suite.
Whenever I go to a site like product hunt, I always wonder who buys it. I have to guess its mostly a b2b market.
For founders/makers, it's obviously a great source of traffic, leads, and exposure for your product.
For users, it's more about being in on the ground floor with a hot new product. Sometimes that means getting an exclusive deal or free features. Other times it's just the exclusivity of being one of the first customers for something that may be very big one day (think lower user IDs on Twitter or GitHub, for instance).
I think a lot of people like playing with new toys, and PH is a good way to do that without having to spend actual money buying something new to play with. I think it fits in the same niche as those that watch unboxing videos. It's fun to play with new stuff.