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https://blog.google/products/maps/discover-action-around-you...

> As you explore the new map, you’ll notice areas shaded in orange representing “areas of interest”—places where there’s a lot of activities and things to do. To find an “area of interest” just open Google Maps and look around you. When you’ve found an orange-shaded area, zoom in to see more details about each venue and tap one for more info. Whether you’re looking for a hotel in a hot spot or just trying to determine which way to go after exiting the subway in a new place, “areas of interest” will help you find what you’re looking for with just a couple swipes and a zoom.

We determine “areas of interest” with an algorithmic process that allows us to highlight the areas with the highest concentration of restaurants, bars and shops. In high-density areas like NYC, we use a human touch to make sure we’re showing the most active areas.



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