The problem with comparing 1/3 to 1/4 is that it’s not immediately apparent how much more. I have to do fraction math to figure out how much more and really 1/12th more isn’t exactly meaningful. All of that has to happen in the consciousness brain so it’s not effective marketing
"1/3 to 1/4 is [...] how much more", as is, is ambiguous: on some cultures, "how much more" may depend on the local field of reference (1/3), and on others on the global one (1)