Maybe I'm clueless but as I understand it some of these shooters (e.g. PUBG) are games that you pay for. If one of these commercial cheats gets detected by EAC isn't the result a permaban of your paid for account? And then you have to buy the game again and make a new one, if that's possible at all? Seems like that would be a serious deterrent, although obviously it won't stop everyone. (Encountering a cheater once out of every ten matches is probably acceptable. Encountering one in every other match probably isn't.)
If you are into cheating, new licenses are just a cost of business. Even a new, full price AAA game is about the cost of a round of golf. Furthermore, with free to play and microtransactions/ongoing ways to get revenue from players, there's a growing incentive to either give the game away (Fortnite et all) or offer the game at a fairly low price (eg rainbow 6 siege, can be had for as little as $5).
If you are willing to pay for a cheat then rebuying the game every few months when there is a ban wave is not that much effort. Especially if you buy it from some shady CD-Key reseller.
Maybe I'm clueless but as I understand it some of these shooters (e.g. PUBG) are games that you pay for. If one of these commercial cheats gets detected by EAC isn't the result a permaban of your paid for account? And then you have to buy the game again and make a new one, if that's possible at all? Seems like that would be a serious deterrent, although obviously it won't stop everyone. (Encountering a cheater once out of every ten matches is probably acceptable. Encountering one in every other match probably isn't.)