She's got a huge website[1] organizing every tweet, every hashtag, every document, every bit of media attention adjacent to this story. Regardless of what you think of the topic itself, you have to admire the single-minded focus on media exposure and self-amplification. This is an exceptional, master-level ability to get people talking about yourself. I'm kind of in awe.

1: https://www.ashleygjovik.com/ashleys-apple-story.html