Users/Customers: I agree that they're the same thing in this case.
I just don't like how the enormous volume of the free users, compared to the tiny number of paid ones, has resulted in them having to up their actual hardware costs just to support the system as a result of this :(
Yeah. It's often a poor value proposition and can cause a lot of negative fallout if you aren't prepared for and planning to exploit the numbers it generates (see also: Groupon).
It would be very interesting to see what big-ticket participants thought of the process (e.g. Angry Birds, Plants vs. Zombies).
