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> Trying to motivate a cleaner, assembly operative, driver, cashier, warehouse operative, packer and other low level workers with it is like telling them to go fuck themselves.

This reads as true given how most jobs are currently organized/implemented. I don't think it has to be true though.

I used to work bagging groceries and pushing carts for a supermarket. I loved it. I worked quite hard and was recognized by customers for doing so. I personally enjoyed being able to help someone through great service.

Many of these jobs are naturally game-like (checkout the day before Thanksgiving = time trial). They are critical _essential_ positions.

These people probably don't love their jobs because they aren't treated as well as they should be. Realistically, bagging groceries is ~80-120% as hard as writing software (in terms of perceived effort); the software engineer shouldn't be making 5-20x more.

Making it clear that people are actually valued, by actually valuing them, makes a huge difference. Sadly, there are generations of MBAs who are allergic to the concept.



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