This is technically how it has always been, but tech companies try to employ tricks to avoid it, like claiming it's too hard to comply with individual national or state laws. Another exciting prospect for harmful companies is to enshrine the laws they want in place as a treaty that countries can't easily legislate around: That's what the Trans-Pacific Partnership was about. When you see a massive trade treaty, you'll find an insane amount of shadow lobbying investment in everyone getting their preferred laws enforced on other countries, which also often includes prohibitions on countries passing laws that do certain things.