Whether it is charitable or uncharitable depends on your subjective interpretation of the intent of the training material. But I think the focus on not talking about market share is a huge sign that this material is not written with good intentions. That makes very little sense.
If the material was written exactly the opposite, it'd almost make more sense, most companies want a high awareness of their market share... unless they're worried about being hit with an anti-trust case.
And so, when it comes to banning phrases like "crush the competition" it's not that
rule alone which is worrying, it's the whole package.
Your argument is also a bit flawed, in that the alternative isn't training material that encourages talking about "crushing the competition". The realistic alternative is that the training material wouldn't have to mention it at all. Either because the company doesn't have a problem with that kind of culture, or because the company isn't close to being a monopoly, such that talking about "crushing the competition" would just be interpreted as healthy competitiveness.
If the material was written exactly the opposite, it'd almost make more sense, most companies want a high awareness of their market share... unless they're worried about being hit with an anti-trust case.
And so, when it comes to banning phrases like "crush the competition" it's not that rule alone which is worrying, it's the whole package.
Your argument is also a bit flawed, in that the alternative isn't training material that encourages talking about "crushing the competition". The realistic alternative is that the training material wouldn't have to mention it at all. Either because the company doesn't have a problem with that kind of culture, or because the company isn't close to being a monopoly, such that talking about "crushing the competition" would just be interpreted as healthy competitiveness.