"Since news is accessed only via subscription, most of the ads can be eliminated from the pages. Story pages could still have one or two tastefully-presented ads, but preservation of the content is what will keep readers happy, engaged, and willing to continue paying their subscriptions…just like in olden times."
Rutledge hasn't apparently visited the NYT often and maybe hasn't picked up a newspaper in awhile.
1. Not all of the NYT's traffic is through subscribers: it lets the average user access at least 20 articles a month, and its "paywall" is very permeable.
2. Even when you pay full price for an issue at the stand, that newspaper still comes with ads. Subscriptions have not accounted for the entirety of newspapers and magazines revenues in a while...
Rutledge hasn't apparently visited the NYT often and maybe hasn't picked up a newspaper in awhile.
1. Not all of the NYT's traffic is through subscribers: it lets the average user access at least 20 articles a month, and its "paywall" is very permeable.
2. Even when you pay full price for an issue at the stand, that newspaper still comes with ads. Subscriptions have not accounted for the entirety of newspapers and magazines revenues in a while...