Look at my other post in this threads to see where I'm coming from, but - I don't think these things work well. Probably statistics prove me wrong. On the other hand, statistics prove me wrong every time I complain about Harry Potter.
Is a morbid/overly scary scene really going to reach the people that are (for all I know) most vulnerable to 'drink driving' (Never heard that combination before, not a native speaker, copying here)? I'd set a good bet on 'no way'. It's either 'stupid' (You know.. You can do it better. You are a GOOD driver) or 'lecturing' (Thank you. YES, I know that it is bad. YES, I will be careful).
In Germany we used to have things like that for speeding. You're on a street without speed limit, but the road sign shows a lone guy, looking at a black framed picture of his family, subtitled 'Don't go too fast' or something.
I failed to see any reaction among the people that passed by to that and I know that I don't like trying to play with emotions/wasn't vulnerable to these things. Still, we have thousands of those, in wild varieties (small girls without her parents seem to be the rage right now).
In the uk at least, there was a large amount of misinformation and bad knowledge about the real effects, what happens at one drink/two drinks, etc. It's also a case of- it's so horrific, that unless it happens to affect you directly, you tend to ignore it- it's too much to take in.
I think these campaigns were incredibly effective at reminding everyone that zero-tolerance is the only safe option, and that the results are catastrophic.
Remember, it's as much about reminding normal/decent people to take their more vulnerable friend's keys away from them before they do something stupid. Peer pressure is a strong motivator not to do it again. :)
Is a morbid/overly scary scene really going to reach the people that are (for all I know) most vulnerable to 'drink driving' (Never heard that combination before, not a native speaker, copying here)? I'd set a good bet on 'no way'. It's either 'stupid' (You know.. You can do it better. You are a GOOD driver) or 'lecturing' (Thank you. YES, I know that it is bad. YES, I will be careful).
In Germany we used to have things like that for speeding. You're on a street without speed limit, but the road sign shows a lone guy, looking at a black framed picture of his family, subtitled 'Don't go too fast' or something.
I failed to see any reaction among the people that passed by to that and I know that I don't like trying to play with emotions/wasn't vulnerable to these things. Still, we have thousands of those, in wild varieties (small girls without her parents seem to be the rage right now).