But the NBA is a business not a charity. And they're a private enterprise. They don't do this out of the goodness of their heart or some social justice cause.
Clearly they believe it's an investment worth making.
They’re 25 years in without turning a profit. If you’re such an optimist that you see that as an investment and not a subsidy, then I encourage you to sally forth because we need more relentlessly optimistic people like you in the world.
I know your point - today the WNBA loses money.
But the NBA is a business not a charity. And they're a private enterprise. They don't do this out of the goodness of their heart or some social justice cause.
Clearly they believe it's an investment worth making.